PureOur review.

What Pure is

Pure is the hookup app that skips the small talk. It calls itself an "open-minded dating app", and the pitch is simple: say what you want, find someone who wants the same, and meet — tonight if you like. No endless swiping through profiles built to impress your mum: on Pure you post a short ad saying what you're into, browse other people's ads, like, chat, video-call and decide fast. Singles, couples, every orientation and relationship style are welcome, and the company behind it says your desires "should be celebrated, not hidden".

What makes Pure different is that everything is built to disappear. Chats expire after 24 hours unless you both agree to keep them, photos and videos can self-destruct after viewing, screenshots are blocked, and leaving a chat deletes it. That is exactly why people use it for no-strings fun.

Verified facts (21 Oct 2026)

• Read today: the pure.app homepage, About us, the FAQ, the Terms and Conditions and the Safety and Privacy page.
• Operator: Online Classifieds AG, Zug, Switzerland. Age: 18+ only (Terms). In the UK, Pure asks for a quick face-scan age check (via Veriff) before your first ad, under the Online Safety Act.
• Ads first: you must publish your own ad before the Feed appears. Ads can have up to 3 photos (faceless is fine, but they must be yours); explicit photos are banned in ads.
• Chats: likes and new chats live 24 hours; you can both switch the timer off to keep chatting. Voice messages, video, video calls and emoji reactions in chat.
• Privacy: no screenshots or saving of photos, videos and chats (you're notified if your partner tries), self-destructing media, "Clear history" wipes both sides, real name and email never shown.
• Safety: "true photo" verification requests in chat, scam-word alerts, block and report, Safety Signal location sharing (2, 4 or 6 hours) when you meet. "My Media Rules" let you blur or block explicit photos.
• Price: to access and use all features you need a subscription (weekly, monthly, multi-month or yearly plans). Pure does not publish prices on its website; they show in the app and may be gender-specific. Auto-renewal (cancel at least 24 hours before), payments otherwise final, but EU/EEA/UK users get a full refund within 14 days of purchase.
• Extras: Incognito mode ("hats"), virtual gifts, King of the Hill (men: pin your ad at the top of the feed for an hour) and Instant chat (Android and web). Women can take Pure Queen for smart likes, like filters and incognito hats.

How it works

Download the app (iOS, Android, AppGallery) or use the web version, tell Pure what you're looking for and set your Turn-ons — the kinks and vibes you want to match on. Then write your ad: something bold and specific works best, ideally with an idea for how the date ends. Post it, and the Feed opens up with people near you (or in any city you pick with filters). Like someone; if it's mutual, a chat opens. From there it's fast: flirt, swap photos that vanish after viewing, jump on a video call to make sure they're real, and arrange to meet.

The 24-hour clock is the whole point: it pushes you to act instead of chatting for weeks. And if you click, you just turn the timer off together.

Pricing

Here's the catch: Pure is not a free app. The Terms say a subscription is needed to access and use all features, and the website lists no prices — you only see the amount, which may differ by gender and by country, inside the app before you pay. Plans can be weekly, monthly, multi-month or yearly, and they renew automatically: cancel at least 24 hours before the end in Settings → Purchases (or in your App Store / Google Play account). Pure occasionally runs free trials that convert into paid plans. Good news for Europeans: EU, EEA and UK residents can get a full refund within 14 days of buying. The FAQ even drops a promo code, PUREFIRST, for newcomers.

Pros

• Built for fast, no-strings hookups: ad, like, chat, meet
• Disappearing chats, self-destructing media, no screenshots
• Video calls in chat to check people before meeting
• Safety Signal, true-photo checks and scam alerts
• Singles, couples and every orientation welcome

Cons

• Subscription needed to use all features
• No prices on the website, only in the app
• Auto-renewal, otherwise non-refundable outside the EU/UK
• Explicit photos banned in public ads

Who it is for

Pure is for singles and couples who want casual sex or a threesome without the dating-app theatre, and who care about discretion: nothing sticks around unless you want it to. If you want a bigger community with groups and kink events, Feeld and FetLife go deeper. For a classic hookup site with a huge member base, see AdultFriendFinder; for discreet affairs, Ashley Madison; and if you're French-speaking and into swinging, Wyylde is the reference.

See where it ranks in our adult dating ranking.

Verdict

7.2/10. Pure nails the brief for no-strings dating: an ad that says what you want, a 24-hour clock that pushes you to meet, disappearing media, screenshot blocking and real safety tools. The downside is the paywall — you need a subscription to get the full app, and prices are only revealed in-app. Use the 14-day EU/UK refund window to test it on your city before committing.

FAQ

Is Pure free?

Not really. You can download the app and create an ad, but Pure's Terms say a subscription is needed to access and use all features. Pure sometimes offers free trials, which renew into a paid plan unless you cancel.

How much does Pure cost?

Pure does not publish prices on its website (checked 21 Oct 2026). Weekly, monthly, multi-month and yearly plans are shown in the app, and prices can vary by country and gender.

Do chats on Pure really disappear?

Yes. Likes and chats expire after 24 hours unless you and your match turn off the timer. You can send self-destructing photos and videos, screenshots are blocked, and leaving a chat deletes it.

Can couples use Pure?

Yes. Pure says every orientation, identity and relationship style has a home there, so singles and couples can both post ads and set their Turn-ons.

Can I get a refund on Pure?

EU, EEA and UK residents are entitled to a full refund within 14 days of buying a subscription. Otherwise, payments are final under Pure's Terms.

How do I cancel Pure?

In the app: Settings → Purchases → Manage subscription → Cancel, at least 24 hours before renewal. If you paid via the App Store, Google Play or AppGallery, cancel there.